In case you missed it, "Health Secretary Robert F. Kennedy Jr. announced a timeline for his plans to eliminate petroleum-based synthetic food dyes that color many common foods in the nation's food supply.
During a highly publicized press conference surrounded by officials from the Food and Drug Administration and his Make America Healthy Again (MAHA) mom supporters, Kennedy asserted that he had reached an "understanding" with major food manufacturers to remove the dyes by 2026." (The Week)
Many users responded to the viral video about the Bettergoods sprinkles being sold at Walmart, stating that the confectioner decorations had been sold at locations "for a long time."
BREAKING 🍦 Per new regulations by HHS Secretary @RobertKennedyJr banning artificial dyes, new sprinkles are hitting @Walmart shelves that are 100% free of artificial dyes. #Winning
— Toria Brooke (@realtoriabrooke) April 28, 2025
pic.twitter.com/u6OG51cHva
Still, the video remains relevant given the food industry's transition from toxic ingredients for healthier alternatives.
A slew of name brands, including General Mills' cereal boxes and cookie producers like Tate's, are now advertising their products as "containing only natural ingredients" and listing their ingredients separated for easy legibility.
It is unknown how long it will take for food manufacturers to make the transition to eliminating toxic dyes and other harmful ingredients in totality from their products.
"Kennedy's push to get food manufacturers to remove artificial dyes is his "first effort at sweeping reform of the food industry," which he has "long blamed for creating and marketing ultra-processed foods that he says are making Americans obese and contributing to a host of diseases," including diabetes and heart disease," according to The New York Times.
"Sugar is poison," Kennedy said, "and Americans need to know that it's poison."'
The FDA reportedly has plans to phase out use of synthetic dyes in the future, and will work with companies to voluntarily eliminate six commonly used dyes by the end of next year: FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1 and FD&C Blue No. 2.