How the Trump prescription for drug prices transparency could make health care well again

When it comes to the prescription drugs America use, too often money is the last thing consumers think about. Formulaic prescription drug ads are part of the reason why. 

Suffer from blood clotting or find yourself at an elevated risk of stroke due to an irregular heartbeat? Then Eliquis is your answer. Got moderate to severe ulcerative colitis, psoriatic arthritis or Crohn’s disease? Then talk to your doctor about Humira.

Most ads involve an attractive protagonist whose otherwise idyllic life is interrupted by a specific, serious but treatable condition. Resolution to the protagonist’s problem, as well as a resumption of the ad’s narrative arc, comes in the form of medication. The protagonist then gets back to his or her enriching and meaningful pursuits — say biking along the Pacific Coast or cooking with a loved one — while a narrator runs through the potential side effects. 

All come with two powerful subliminal messages: One, directed at those who might be interested in medication, is: “Get this drug and someone else will foot much of the bill.” The other, for those not in the market for meds, would go something like this: “Congratulations! You just paid for this ad.”

Nothing better illustrates the insanity of the nation’s health care system than the drug ads people watch. Like all others, America's is a form of socialism — that is to say patient and provider determine a course of treatment and then much of the cost is socialized within broad insurance pools, whether you get your insurance through an Obamacare exchange or your employer. But unlike in other countries where government has a larger role, no insurer is powerful enough to set a limit on what it will spend on behalf of those it covers.

 Read more at USA Today

Current News

Roger Stone sentenced to 3 years

Roger Stone sentenced to 3 years

GOP operative Roger Stone was sentenced to more than three years in prison on Thursday after days of drama ensnaring career prosecutors, the attorney general and the president over...  Read more

Feds Knew 11 Years Ago About Epstein Key Witness Who Could’ve Changed Everything

Feds Knew 11 Years Ago About Epstein Key Witness Who Could’ve Changed Everything

More troubling details have emerged about the previously secret non-prosecution agreement in Florida...  Read more

STEVE SCALISE WINS TWEET OF THE YEAR

STEVE SCALISE WINS TWEET OF THE YEAR

Yes, it seems Ellison completely forgot about Bernie Bro James Hodgkinson...  Read more

Adam Schiff Warns Trump After Roger Stone Sentencing: Pardoning Would Be ‘Breathtaking Act Of Corruption’

Adam Schiff Warns Trump After Roger Stone Sentencing: Pardoning Would Be ‘Breathtaking Act Of Corruption’

Democratic California Rep. Adam Schiff called Trump associate Roger Stone’s sentence...  Read more

Trump stirs pardon speculation with condemnation of DOJ’s Roger Stone treatment

Trump stirs pardon speculation with condemnation of DOJ’s Roger Stone treatment

President Trump's fiery reaction to the Justice Department's sentencing recommendation for Roger Stone is stoking...  Read more

Deep State: Trump Dumps Dozens Of Obama Holdovers In The National Security Council

Deep State: Trump Dumps Dozens Of Obama Holdovers In The National Security Council

President Donald Trump is cleaning house at the National Security Council, scrubbing dozens of Obama administration holdovers in the...  Read more