Hillary Clinton targeting Republican women: Will it work?

While the 2016 general election may present many voters with an unflattering choice, the likely candidates are all too happy to capitalize on the unpopularity of their opponent. For Hillary, this means cross-over appeal and reaching out to Republican women, as The Wall Street Journal reported.

While campaigning in Loudon County, Virginia on Monday, Hillary spoke with young parents about her support for universal pre-kindergarten, less testing in school, and lower health care costs. She also called it “heartbreaking” to discuss gun violence at schools. (Of course many women favor gun rights).

Equal pay also came up, during which Hillary said she has been “accused of playing the gender card.” Trump’s comments that Hillary is doing so well because she is a woman led to fundraising efforts with a literal “woman card.” The tactic hasn’t worked with all women, though.

Conservative women have offered comprehensive solutions to addressing pay beyond Democratic legislation. Many women have also spoken out against the claims of a pay gap.

Republican candidates have won with married and white women over the past years, but Hillary is hoping to wrestle them away from Trump. “The emergence of Mr. Trump as the presumptive GOP nominee has made that task more promising, officials say, and potentially more urgent,” The Wall Street Journal noted.