Millennials’ #1 voting influence is social media: Which candidates are winning?

For the presidential candidates who want to capture the youth vote, they’d better start tweeting.

Of all methods that could influence millennials to vote, social media will sway their opinion, according to a survey from Refuel Agency, a marketing firm focused on millennials.

Thirty-five percent of millennials chose social media for what “would influence you to vote” in 2016, followed by television (30 percent) and internet excluding social media (29 percent). Campaign representatives lagged at 22 percent, and even friend recommendations and college peers came up short at 17 percent and 16 percent, respectively.

That means that the Democrats have a strong advantage. Hillary Clinton has 5.3 million Twitter followers and another 2.4 million likes on Facebook. Bernie Sanders has 1.4 million Twitter followers and 2.6 million Facebook likes.

The only Republican candidate who can match that is Donald Trump, with 6 million Twitter followers and 5.6 million Facebook likes. Ted Cruz has a modest 787,000 Twitter followers and 1.8 million Facebook likes, and Marco Rubio has 1.1 million Twitter followers and 1.3 million Facebook likes.